Ford CEO Jim Farley enters The Fox Garage to talk about the company's increasing production, the launch of its new semi-automated driving tech division Latitude AI and his favorite Mustang. Ford disbanded its Argo AI self-driving car joint venture with Volkswagen last year, but now it's getting back into autonomy … a bit. The automaker has launched a new subsidiary, called Latitude AI, that's aimed at developing semi-autonomous advanced driver assistance systems that could be on the road soon. Ford already offers the hands-free BlueCruise system, which uses cameras, radar, GPS and highly accurate maps that allow it to control a car within a highway lane by itself as long as the driver is watching the road and ready to take over in case of emergency. Facial recognition technology ensures that they are.

Ford knows you do -- and the company is doubling down on developing automated driving technology to help make traffic a little more tolerable. Today, Ford announced the creation of Latitude AI, a wholly owned subsidiary that aims to make driving less stressful, specifically in "bumper-to-bumper traffic or on long stretches of highway." The idea seems to be to develop a more advanced version of Ford BlueCruise -- but without sensors that warn drivers to pay attention if their eyes wander from the road. Ford's announcement instead imagines the system giving drivers an "eyes-off-the-road" experience that can give them "some of their day back." This isn't the first time Ford has spun off part of its company to focus on automation.